World Fashion Industry:

                                                                                                                                                                                                                      Fashion Industry, multi-billion dollar global enterprise devoted to the business of making and selling clothes. some observers  distinguish between the fashion industry.(which makes "high fashion") and the apparel industry (which makes ordinary clothes or "mass fashion"), but by the 1970s the boundaries between them had blur. fashion is best defined simply as the style or styles of clothing and accessories worn at any time by groups of people. there may appear to be differences between the designer fashions shown on the runways of Paris and New York and the mass-produced sportswear and street styles sold in malls and markets around the world. However, the fashion industry encompasses the design, manufacturing, distribution, marketing, retailing, advertising, and promotion of all types of apparel (men's, women's, and children's) from the most rarefied and expensive haute couture ( literally, "high sewing") and fashion designer to ordinary everyday clothing. from couture balls, gowns to juicy Couture-brand sweatpants. sometimes the broader term "fashion industries" is used to refer to myriad industries and services that employee millions of peoples internationally.

 Fashion industry consists of four levels: the production of raw materials, principally fibers and textiles but also leather nad fur. the production of fashion goods by designers, manufacturers, contractors, and others; retailer sales;and various forms of advertising and promotions. these levels contains of many separate but interdependent secrets all of which are devoted to the goal of satisfying consumer demand for apparel under conditions that unable participants in the industry to operate at the profit.

KEY SECTORS OF THE FASHION INDUSTRY:

Textile Design and Production:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Most fashions made for textiles. the partial automation of the spinning and weaving wool, cotton, and other natural fibers was one of the first accomplishments of the industry revolution in the 18th century. in the 21st century those processes are highly automated and carried out by computer-controlled high-speed machinery. A large sector of the "textile industry" produced fabric for use in apparel both natural fibers (such as wool, cotton, silk, and linen) and synthetic fibers (such as nylon, acrylic, and polyester) are used. A growing interest in sustainable fashion (or "Eco-fashion") led to the greater use of environmentally friendly fibers, such as high tech  synthetic fabrics confer such properties as moisture winking (e.g; cool-max), stain resistance (e.g; 303 High Tech Fabric Guard), retention or  dissipation of body heat, and protection against fire, weapons, (e,g. Kevlar), cold (e,g. Th insulate), ultraviolet radiation (Solar-weave), and other hazards. fabrics are produced with a wide range of effects through dyeing, Weaving, printing and other manufacturer and fishing processes. Together with fashion forecasters, textile manufacturers work well in advance of the apparel production cycle to create fabrics with colors, textures, and other qualities that anticipate consumer demand.

                                                                                                          World Fashion:

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                            Most people in the world today wear what can be described as “world fashion,” a simplified and very low-cost version of Western clothing, often a T-shirt with pants or a skirt, manufactu on a mass scale. However, there are also numerous smaller and specialized fashion industries in various parts of the world that cater to specific national, regional, ethnic, or religious markets. Examples include the design, production, and marketing of saris, in India and of bulbous in Senegal. These industries operate in parallel with the global fashion industry on a minor and localized scale.

1.Media And Marketing Fashion:

                                                                                                                "Media" of all kinds are essential to the marketing of fashion. The first dedicated fashion magazines appea in England and France in the late 18th century. In the 19th century, fashion magazines—such as the French La Mode Illustrate, the British Lady’s Realm, and the American Godeys lady's book—proliferated and flourished. Featuring articles, hand-colo illustrations (known as fashion plates), and advertisements, fashion magazines—together with other developments such as the sewing machine, department stores, and ready-to-wear clothing produced in standard sizes—played a significant role in promoting the democratization of fashion in the modern era. The development of effective and inexpensive methods of reproducing photographs in print media in the early 20th century led to the rise of fashion photography and of heavily illustrated fashion magazines such as vogue. Magazine advertising rapidly became a principal marketing tool for the fashion industry.

2.The Fashion System:

                                                                                                                  The fashion industry forms part of a larger social and cultural phenomenon known as the “fashion system,” a concept that embraces not only the business of fashion but also the art and craft of fashion, and not only production but also consumption. The fashion designer is an important factor, but so also is the individual consumer who chooses, buys, and wears clothes, as well as the language and imagery that contribute to how consumers think about fashion. The fashion system involves all the factors that are involved in the entire process of fashion change. Some factors are intrinsic to fashion, which involves variation for the sake of novelty (e.g., when hemlines have been low for a while, they will rise). Other factors are external (e.g., major historical events such as wars, revolutions, economic booms or busts, and the feminist movement). Individual trendsetters (e.g.Madonna and Diana, Princess of wales) also play a role, as do changes in lifestyle (e.g., new sports such as skateboarding) and music (e.g.rock and roll, hip-hop). Fashion is a complex social phenomenon, involving sometimes conflicting motives, such as creating an individual identity and being part of a group, emulating fashion leaders and rebelling against conformity. The fashion industry thrives by being diverse and flexible enough to gratify any consumer’s desire to embrace or even to reject fashion-ability, however that term might be defined.

3.The Fashion Show:

                                                                                                                    "Fashion Show designers" and manufacturers promote their clothes not only to retailers (such as fashion buyers) but also to the media (fashion journalists) and directly to customers. Already in the late 19th century, Paris couture houses began to offer their clients private viewings of the latest fashions. By the early 20th century, not only couture houses but also department stores regularly put on fashion shows with professional models. In imitation of Parisian couturiers, ready-to-wear designers in other countries also began mounting fashion shows for an audience that combined private clients, journalists, and buyers. In the late 20th and early 21st centuries, fashion shows became more elaborate and theatrical, were held in larger venues with specially constructed elevated runways (“catwalks”) for the models, and played an increasingly prominent role in the presentation of new fashions.                                                                                                                                            By the early 21st century, fashion shows were a regular part of the fashion calendar. The couture shows, held twice a year in Paris (in January and July) by the official syndicate of couture designers (comprising the most exclusive and expensive fashion houses), present outfits that might be orde by potential clients but which often are intended more to showcase the designers’ ideas about fashion trends and brand image. Ready-to-wear fashion shows, separately presenting both women’s and men’s wear, are held during spring and fall “Fashion weeks,” of which the most important take place in Paris, Milan, New York, and London. However, there are literally dozens of other Fashion Weeks internationally—from Tokyo to Sao paolo. These shows, of much greater commercial importance than the couture shows, are aimed primarily at fashion journalists and at buyers for department stores, wholesalers, and other major markets. Extensively cove in the media, fashion shows both reflect and advance the direction of fashion change. Photographs and videos of fashion shows are instantaneously transmitted to mass-market producers who produce inexpensive clothing copied from or inspi by the runway designs.